Clairol Professional Beautiful Collection Semi-Permanent Moisturing Color is a gentle and indulgent hair color that adds rich, natural-looking color to your hair without causing damage. This semi-permanent hair color is perfect to use after every relaxer service, and it comes in 15 intermixable shades that revitalize hair with a rich, indulgent color boost. The Moisturizing Color option rejuvenates hair by adding up to 45% more shine, while also blending gray and leaving hair feeling moisturized. This hair color is enriched with Aloe Vera, Jojoba Oil, and Vitamin E, making it gentle on your hair. Get an indulgent color boost without the damage with Clairol Professional Beautiful Collection Semi-Permanent Moisturing Color.