Achieve vibrant and long-lasting hair color with Color Charm Permanent Liquid Haircolor in the shade 940 9A Pale Ash Blonde. This hair color utilizes Liquifuse Technology, which saturates, penetrates, and fuses with the hair for exceptional color that is fade resistant. The gentle floral fragrance adds to the pleasurable coloring experience. Transform your hair with this high-quality hair color that delivers vibrant and fade-resistant results.