Creative Images Adore Semi-Permanent Haircolor in Magenta (#88) is a new and innovative hair color product that infuses each strand with a vibrant burst of luxurious color. This semi-permanent hair color is formulated without ammonia, peroxide, or alcohol, making it a healthier option for your hair. Adore's exclusive formula offers a perfect blend of natural ingredients that provide rich color, enhance shine, and leave hair soft and silky. With easy application instructions, you can achieve a salon-quality look at home. Simply shampoo and towel dry your hair, apply the hair color 1/8 inch from the scalp, comb through thoroughly, cover with a plastic cap, and process with heat for up to 15 minutes. Rinse and shampoo completely to reveal your new, vibrant hair color.