Creative Images Systems Adore Semi-Permanent Hair Color in Truly Red is a new and innovative hair color that will infuse each strand with a vibrant burst of luxurious color. This semi-permanent hair color is free of ammonia, peroxide, and alcohol, and deposits natural-looking color while giving your hair a healthy, resilient shine. Adore's exclusive formula offers a perfect blend of natural ingredients that provide rich color, enhance shine, and leave hair soft and silky. This hair color is available in a 4 fl oz size and is perfect for those who want to add a pop of color to their hair without damaging it. To use, simply shampoo and towel dry your hair, apply the hair color 1/8 inch from the scalp, and comb through thoroughly. Cover with a plastic cap and process with heat for up to 15 minutes, then rinse and shampoo completely.