L'Oreal Excellence Hicolor Ash Highlights is a breakthrough hair color that is specifically developed to lift dark hair in one single step without brassiness. This hair color features a rich and smooth creme formula that conditions and penetrates the hair for a more intense and long-lasting color. With a quick processing time of only 30 minutes, you can achieve a true to shade ash blonde color that resists fading. This hair color does not require any pre-lightening and can lift hair 3-4 levels. Experience vibrant and beautiful hair with L'Oreal Excellence Hicolor Ash Highlights.