L'Oreal Excellence HiColor Copper Red is a high-quality hair color product specifically formulated for dark hair. This permanent creme hair color lifts hair 3-4 levels without the need for pre-lightening. It is designed to create highly-visible and intense red highlights, even on dark hair, without any brassiness. The rich and no-drip creme formula provides easy control for creative techniques. With L'Oreal Excellence HiColor Copper Red, you can achieve vibrant and long-lasting copper red hair color that is sure to turn heads.