Achieve a stunning honey blonde hair color with L'Oreal Excellence HiColor Permanent Hair Color. This hair color is specifically developed to lift dark hair in one single step without brassiness, making it a great choice for those with naturally dark hair who want to achieve a lighter, brighter look. The formula is easy to use and comes in a 1.74 oz size, making it perfect for at-home use. With its long-lasting results, you can enjoy your new honey blonde hair color for weeks to come. Trust L'Oreal to help you achieve the perfect hair color every time.