L'Oreal Excellence HiColor Soft Brown Hair Color is a breakthrough permanent hair color specifically designed for dark hair, ranging from black to medium brown. With its unique formula, this hair color lifts dark hair by 3-4 levels without causing any brassiness. The rich and smooth creme formula conditions and penetrates the hair, resulting in intense and long-lasting color that resists fading. This hair color has a quick processing time of only thirty minutes and does not require any pre-lightening. Achieve the desired soft brown shade with L'Oreal Excellence HiColor Soft Brown Hair Color.