L'Oreal Paris Excellence Hicolor Permanent Hair Color in Red Violet is a high-quality hair color product specifically formulated for dark hair. This permanent hair color provides multi-level lift and deposit with no brassiness, delivering identifiable color results on dark hair. The formula is enriched with Anti-Breakage Ceramide R Complex to help protect and strengthen the hair. With a quick processing time of only 30 minutes, you can achieve long-lasting, true-to-shade color that resists fading. The 1.74 oz size is perfect for multiple applications. Transform your hair with vibrant and beautiful Red Violet color using L'Oreal Paris Excellence Hicolor Permanent Hair Color.