L'Oreal Technique Excellence HiColor Permanent Creme in the shade H11 Intense Red is a revolutionary hair color product designed specifically for dark hair. This permanent creme formula conditions and penetrates the hair, providing vividly intense and long-lasting color. With this product, you can achieve a stunning hair makeover in just 30 minutes, without the need for pre-lightening. The H11 Intense Red shade is perfect for those looking for a vibrant and bold red color. Formulated with the Anti-Breakage Ceramide R Complex, this hair color resists fading and helps to strengthen the hair. Transform your dark hair with L'Oreal Technique Excellence HiColor Permanent Creme in H11 Intense Red.