L'Oreal Technique Excellence HiColor Permanent Creme in Soft Auburn (H5) is a breakthrough hair color specifically designed for dark hair. This permanent hair color lifts hair 3-4 levels without brassiness, providing intense, long-lasting color. The rich and smooth creme formula conditions and penetrates the hair, ensuring true-to-shade color that resists fading. With a quick processing time of only thirty minutes and no pre-lightening required, this hair color is convenient and easy to use. Transform your dark hair with L'Oreal Technique Excellence HiColor Permanent Creme in Soft Auburn for a vibrant and stunning look.