Achieve vibrant and long-lasting hair color with Wella Color Charm Permanent Liquid Hair Color in Medium Blonde (7N/711). This fade-resistant hair dye is infused with 60% more conditioner than some of its competitors, leaving your hair silky and shiny. The economical 1:2 mix ratio ensures that you get the most out of each bottle. With Wella's Color Charm Permanent Liquid Hair Color, you can easily achieve true-to-tone hair color that is predictable every time.