Achieve natural, true-to-tone hair color with Wella ColorCharm Permanent Gel in 4A Medium Ash Brown. This hair color is formulated with Gelfuse Technology, combining the speed of a liquid with the convenience and conditioning of a cream. The result is fade-resistant color that provides excellent gray coverage, even for the most resistant grays. With Wella ColorCharm Permanent Gel, you can expect predictable results and the color you desire. This versatile hair color can be applied using a bowl and brush or bottle for better control. Say goodbye to grays and hello to beautiful, long-lasting color with Wella ColorCharm Permanent Gel.