Wella ColorCharm Permanent Liquid Hair Color for Gray Coverage in 5RV Burgundy is a high-quality hair color product that delivers vibrant and long-lasting color. The Liquifuse Technology saturates, penetrates, and fuses with the hair to provide exceptional gray coverage and fade resistance. This hair color also features a gentle floral fragrance that makes the coloring experience more enjoyable. With Wella ColorCharm Permanent Liquid Hair Color, you can achieve a beautiful and vibrant burgundy color that lasts.