Achieve vibrant and long-lasting hair color with Wella ColorCharm Permanent Liquid Hair Color in the shade 3RV Black Cherry. This hair color is specially formulated with Liquifuse Technology that saturates, penetrates, and fuses with the hair to deliver exceptional gray coverage and fade resistance. The gentle floral fragrance makes the coloring experience more pleasurable. With Wella ColorCharm Permanent Liquid Hair Color, you can achieve a rich and radiant hair color that lasts.