Achieve vibrant, long-lasting, and fade-resistant hair color with Wella ColorCharm Permanent Liquid Hair Color in 7R Red. This hair color provides excellent gray coverage and great conditioning, leaving your hair looking and feeling healthy and beautiful. The gentle floral fragrance adds a pleasant touch to your coloring experience. To use, simply mix 1 part Wella Color Charm liquid color with 2 parts Wella Color Charm Developer, apply to hair using an applicator bottle and brush, and leave on for 30 minutes. For additional depth or gray coverage, leave on for up to 45 minutes. With Wella ColorCharm Permanent Liquid Hair Color, you can achieve the perfect shade of red that lasts.